Bremen as a Street Art City: when a City becomes the Canvas
TourismThe Street Art Cities app is putting Bremen’s street art scene on the digital map
It all starts with a wall. The bleak, grey exterior façade of a building, somewhere in Bremen. However unprepossessing it might look at first glance, the hands of street art artists transform it into a masterpiece. With newly created shapes, explosions of colour and stories brought to life, Bremen’s street art scene is adding brightness and light to the city.
With its inclusion in the international Street Art Cities app, Bremen has now created a digital way to showcase this creativity at a glance. For the urban artist and contemporary painter Tobias Kroeger, and Katharina Rosen, owner of the Bremenlotsen guided tour company and passionate advocate of the street art scene in her home town, this is a real milestone. The Tourism Strategy team at Bremeninvest (WFB Wirtschaftsförderung Bremen GmbH) is currently coordinating this project.
From the wall to the smartphone
Since November 2024, Bremen has become one of the German cities represented in the international Street Art Cities app. “In August 2024, you couldn’t find a single artwork from Bremen in this app”, stated Bremeninvest project manager Michael Kahrs, who is currently running this project as part of the Bremen 2025 tourism strategy. “But now, around 290 Street Art Spots have been added to the app, thanks to the collaborative efforts of Bremen artists Markus Genesius (WOW123), Peter Stöcker from Lucky Walls, Tobias Kroeger, and Katharina Rosen from Bremenlotsen. I’m absolutely amazed and really rather proud of the sheer number and diversity of artworks that have been brought together.” Furthermore, professional street art “hunters” from Belgium and The Netherlands, who “track down” the most exciting works of art and archive them in this platform, have been invited to Bremen. “Street Art is more than simply art in public spaces”, added Merle Meier-Holsten, Manager of the Bremen Tourism section at Bremeninvest. “It creates identity and makes Bremen into a unique travel destination. The aim of our cultural marketing team is to make this vibrant art scene into a living experience and invite Bremen locals and visitors alike to discover the city from a new point of view.”
The app enables its users to locate street art and graffiti, discover the background stories behind them and then take themselves off on a tour of the artworks in the city. The app makes street art tangible, as a part of Bremen’s cultural heritage, and entices visitors to explore the city in a creative way. “We're talking about telling stories whilst transforming the cityscape at the same time.” Tobias Kroeger was only 12 years old when he started spraying graffiti – secretly at first, but now as an established artist. As he said, “every wall is a challenge, every surface is an opportunity for telling a story”.
Visitors can take specially curated tours to explore different themes and styles. These include the “Urban minimalism” route, the “Lucky Walls city route”, the “Graffiti and Street Art in the Viertel district” route and the “WALK THIS WAY! WOW123” route that covers artworks by Markus Genesius. Katharina Rosen views the app as a valuable addition to her Street Art guided tours: “The app is more than just a tour guide. It shows just how deeply rooted street art is in our culture.” For her, the digital platform is a new way of bringing Bremen’s art scene closer to tourists and local people alike.
Street art tours as a way of changing perspectives
One of the most important effects of street art tours is that they change how people view of the city, explained Katharina Rosen: “After one of our tours, the phrase I hear most often is, “I now see the city with different eyes.” On our tour, many participants discover artworks that they have previously walked passed without noticing. This new way of looking not only promotes an understanding of art in public spaces, but of the city itself. "You become aware of how street art can tell stories – from social issues through to personal messages.”
Although Bremen is still not a globally acknowledged city for urban art, it has enormous potential. Rosen emphasises how guided tours and digital offerings like the Street Art Cities app could support this trend. “It’s also a great way of making the Bremen art scene visible to tourists”. In this respect, it is essential that street art is communicated effectively, as part of the city’s identity: “Street art shows the real Bremen – vibrant, diverse and totally on trend.”
Urban Art as a touristic highlight
Rosen is an enthusiastic city guide. She loves revealing Bremen’s hidden treasures to her tour guests. Her tours attract a wide audience – street art appeals to people of different ages and interest groups, ranging from photographers searching for the perfect image, to families who want to get their children interested in art. Street art has something for everyone – whether it’s a political statement, as exemplified by the artworks in the Bremen Viertel district that depict human beings with cameras instead of heads, representing the increasing levels of surveillance in public spaces, or simply the joy of seeing creatively placed colours and shapes.
Visions of the future for Bremen’s street art
Despite these successes, both Kroeger and Rosen see even more potential for Bremen’s street art scene. The provision of more legal surfaces to create art on, cooperative ventures with schools, cultural institutions and festivals could all help establish Bremen as a street art city even more strongly. As Rosen said, “the challenge is that many artists work in a fiercely independent way”. Having said that, she remains optimistic: “With festivals, joint projects and more exchanges, we can increase general awareness about street art and make it accessible to a wider public.” Kroeger also sees opportunities: “Urban art has the potential not just to make Bremen more beautiful, but also to add cultural value to the city and raise its profile as an innovative destination.”
The idea of using art as a way to create communities is especially close to his heart, as is making areas described as “trouble spots” more attractive. A good example of this is the tunnel through Bremen’s city ramparts, which he transformed from a sinister and dingy passageway into a vivid, brightly coloured artwork.
Kroeger is also helping create communities with his latest project in Bremen’s city centre, which he is running together with his colleague, the artist Markus Genesius. The two artists have decorated a fence in the busy Sögestraße in their own inimitable styles, adding a blaze of colour and vibrant design to this well-known shopping street. “The reaction of passers-by has been overwhelmingly positive”, stated Kroeger. “Many people were quick to realise that it really is art, although it’s art created with a spray can.”
Street art has the potential to do more than simply prettify exteriors – it can change the entire image of a city. As Tobias Kroeger explained: “Large-scale artworks in public spaces spark controversy and set off discussions. They are not always just “nice”: they are often also provocative and inspiring.” Projects like this could position Bremen as a creative, forward-looking city whilst also enriching the daily lives of its citizens. It would also have a positive effect on how visitors view the city: street art could draw in people who are passionate about culture and strengthen the city’s reputation as a tourist destination.
Success Stories
Bremen has had a new hotel since the first of August 2024 – but not just any hotel. With its unique architecture and innovative sustainability principles, the John & Will Silo-Hotel by Guldsmeden stands out as a flagship project in Bremen's Überseestadt district. A place that offers far more than just accommodation and can play an important role in Bremen's tourism.
Learn moreSix years ago, Arne Stehnken was still a new founder himself; today he is part of the management team at the software company syniotec in Bremen's city centre. To make the start easier for other founders, start-ups and creative people and to offer them a place to work, network and exchange ideas, he and his company have opened a creative and innovation centre - a source of inspiration for fresh ideas in the heart of Bremen´s city centre.
Learn moreThe Schnoor quarter at the heart of Bremen is an absolute must for visitors, with its lovingly restored medieval architecture, winding lanes and wide array of shops, cultural attractions and places to eat.
Learn more